Senior transactional counsel bridging art, culture, and technology transactions
Bill Gerson advises a small number of clients on strategic agreements involving creative work, technology, and long-term commercial relationships.
Bill is a transactional attorney with over 35 years of experience advising world-renowned technology companies and globally recognized brands on large supply-chain, technology, and development negotiations and transactions.
Based in Silicon Valley since 1996, he maintains a select law practice designed for clients who value senior-level judgment, hands-on involvement, and clarity over legal jargon and academic posturing.
Art, Culture, and Creative Work
Bill is growing a legal practice to advise artists, performers, galleries, museums, and arts organizations on matters involving:
• Ownership and commercialization of creative work
• Intellectual property and confidentiality
• Licensing, commissions, collaborations, and services
• Governance and approvals involving creators, founders, boards, and institutions
His work reflects a lifelong engagement with the arts and a deep respect for the realities of creative practice, including long time horizons and uneven bargaining power.
Technology and Commercial Transactions
Bill advises a limited number of technology and supply-chain clients on:
• Strategic development and supply agreements
• Intellectual property ownership and licensing
• Commercial risk allocation and governance
• Complex, long-term business relationships
He brings the same transactional rigor applied in large-scale technology matters to every engagement, regardless of size.
How Bill Works
Across roles, a consistent theme in Bill’s work has been designing practical agreements and legal systems.
He emphasizes efficiency and clarity over legalese and outdated processes.
Systems and Efficiency
Bill has repeatedly built and deployed online legal systems to streamline legal work for engineers, in-house teams, and creative organizations, using readily available tools such as JIRA, Intuit Quickbase, and Google Workspace rather than custom infrastructure.
In his current practice, he is actively developing AI-assisted workflows to modernize the negotiation and management of art and technology transactions, prioritizing transparency and accessibility.
Background and Perspective
Bill grew up in Manhattan, surrounded by museums, galleries, and live performance venues, and the works presented there shaped his understanding of how art, history, and public life intersect.
Bill has a longstanding relationship with French and European culture and earned the French DELF B2 diploma in 2025, certifying an independent level of fluency needed for citizenship in France, and has traveled extensively there and in Europe.
He brings to his work both rigorous transactional discipline and genuine cultural awareness, grounded in lived experience and long-standing engagement with creative communities.
Contact
Bill welcomes conversations with inventors, artists, founders, and creatives, arts institutions, and professionals who value senior-level legal counsel delivered on a focused and selective basis.
Client portals and ongoing legal advice are handled privately through secure collaboration tools. Comments on public platforms are very welcome but do not establish client relationships with Bill. Thank you!